Whatever Gets You Talking

Suicide is the second leading cause of death among young adults, and nearly 20% of young Americans struggle with mental illness. Even though checking in on a friend and talking about mental health can make such a big difference, many young people are hesitant to do so because it can feel awkward.

To make a difference, my team at Droga5 teamed up with the Ad Council, the American Foundation for Suicide Prevention, and the Jed Foundation to create a pro-bono national suicide-prevention campaign focused on making the potential awkwardness around the conversation less daunting.